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About Us

At SafeBeyond we recognize that everyone’s life story is unique and constantly affected by change. That’s why we have created the world’s most advanced ongoing legacy management service. Our platform provides an innovative online and mobile app solution for the easy and secure management of your life story and your meaningful digital content, with enhanced distribution capabilities for the future delivery of personalized messages, and digital assets. You decide when, where and with whom your messages and other digital assets will be shared.

Why SafeBeyond?


Emotional life insurance

share your story, feelings and meaningful moments with your loved ones


Guide your loved ones forever

share your words of wisdom in a safe place with advanced distribution capabilities


Store your passwords

ensure the private and secure transition of your online account passwords to your loved ones

Throughout our lives we mark the passage of time with significant life events such as birthdays, graduations, and weddings. While you can predict where and when these future events might take place, there is no guarantee that you will have the chance to attend those future events. SafeBeyond is a user-friendly time capsule that allows you to remain connected with your loved ones and be part of their lives for years to come.  

With SafeBeyond, you capture meaningful moments on the go, and share them with your loved ones in the future as video, audio, or text messages. SafeBeyond also allows you to organize and securely store important account and password information.

We guarantee that your words of wisdom, encouragement, and love will fill the void left by your absence at the moments and places loved ones need them the most – SafeBeyond serves as your “emotional life insurance”.

Meet Our Management

Moran Zur

Founder, CEO

The whole idea of SafeBeyond came from a place of need

Moran Zur, the founder of SafeBeyond, lost his father to cancer back in 2002. A few years later, when he was about to get married, the absence of his father was heartbreaking. This experience led him to seek a sustainable solution that allows people to remain in their loved ones' lives after their death, particularly at the most significant events and places in their future. The venture was on hold due to technological obstacles back in 2006. In 2012, Moran’s wife, Hila, was diagnosed with GBM – stage 4 brain cancer. This event led Moran to leave his position as the CEO of a big brokerage company to create SafeBeyond.

Ofir Shtoyer


Ofir Shtoyer

Executive leader with 20 years of experience in senior management roles including CEO and CFO at the Kav Manche Group and senior manager at PWC Israel.

Mr. Shtoyer holds a BA degree in Accounting and Economics, and an MBA both from the Hebrew University of Jerusalem. Certified Public Accountant in Israel.

Shlomit Penn

VP Sales & Business Development

Shlomit Penn

20 years experience in senior international roles where she led teams and managed budgets of tens of millions of dollars at companies like Amdocs, ECI, and Radware.

Shlomit holds a BA in Economics & Social Science from Tel Aviv University and an MBA from the University of Bradford. She is a board member at several publicly traded Israeli companies.

Dov Sugarman

Strategic Partnerships Manager

Dov Sugarman

Dov’s 20-year career includes managing senior care organizations, co-founding an internet startup, and a senior management role at digital pioneer 888.

Mr. Sugarman's has a Master in Public Health degree in Health Policy and Management from Oregon State University.

Ben Gozlan

Tech Advisor

Ben Gozlan

Strategic technology professional with over 15 years of experience in the software industry. Motivated by interest, powered by excitement and driven by an ever lasting urge for product-market fit.

Werner Miller

Advisory Board Member

Werner Miller

Werner Miller has been at Munich Re, one of the largest re-insurers in the world, since 1989, where he has served in a variety of senior management positions. He is currently their Innovation Driver Global Life.

He holds a BA in business administration from the University of Munich. Warner lives in Munich with his wife and 2 children.

Dawn M. Gross, MD, PhD

Advisory Board Member

Dawn M. Gross, MD, PhD

Dawn M. Gross is a board-certified Hospice & Palliative Medicine physician at the University of California, San Francisco and the Zuckerberg San Francisco General Hospital.

Dawn lives in San Francisco with her husband and their three children, where she writes as well as hosts Dying To Talk radio on 91.7 FM KALW.


Our Offices

Tel Aviv

132 Menachem Begin St. Tel-Aviv 6701101, Israel



New York

30 Wall Street, 8th Floor, New York 10005, NY